Privacy Policy

Your privacy is very important to the Campbell Soup Company, its subsidiaries, and its affiliates (“CSC,” “we” or “us”). We have created this Privacy Policy to provide transparency about the type of information we collect from you that identifies or can be used to identify you (“personal information”); how we handle your personal information; and how you can make choices to control certain uses of your personal information.

This Privacy Policy governs the practices of the website at (the “Site”), which is operated and maintained by CPGIO, LLC under agreement with CSC. You may access the Site from a number of different devices, such as a computer, mobile phone, tablet or other device; however, this Privacy Policy governs your use of the Site regardless of the means of access. By using or accessing the Site, you consent to the terms of this Privacy Policy.

We encourage you to read this Privacy Policy to learn more about:

  • Personal Information We Collect
  • How We Use and Share Your Personal Information

    • Interest Based Advertising

  • How We Protect Your Personal Information

  • Your Privacy Choices

    • Opting Out of Communications

    • Do Not Sell My Personal Information

  • Children’s Privacy Policy

  • Other Important Information

    • Your California Privacy Rights

  • Contact Us

Personal Information We Collect

We may collect various types of personal information from you depending on how you interact with the Site, as described below.

Personal Information You Provide to Us

We may receive and store personal information that you provide to us voluntarily when you visit the Site. For example, we may receive personal information from you when you register for an account or use our online tools; subscribe to an electronic newsletter; send us a question or comment; post a photograph or video; enter or respond to a survey, contest, sweepstakes or other promotional program; or otherwise provide personal information directly to us. Examples of the personal information that we may collect from you include:

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Age or date of birth

  • Gender

  • Username and/or password

  • Payment information (e.g., credit card) when making a transaction

  • Demographic information

If you choose to share personal information about yourself in a public forum, such as through a social media platform like Facebook or Twitter, or in any user-generated content area of the Site, we consider that information to be public and not private. Others with access may read, collect and use that information. You assume the risk that your information may be read, collected and shared by such other parties.

Personal Information We Automatically Collect From You

We may automatically collect personal information about your interactions with the Site and online ads and may combine this information with other information about you in order to customize your online experience with us. The personal information we automatically collect may include your IP address, referring URLs, browser and device characteristics, browsing behavior (e.g., date and time of visit, length of visit, clicks on product information or other content) and your response to our email campaigns (e.g., whether and when you open our email, the links you click). We may use cookies, and other similar industry standard technologies to capture this information. A “cookie” is a small amount of data that is sent to your browser from a web server and stored on your computer or device. Among other things, cookies allow us to facilitate the administration and improve the effectiveness of the Site as well as further tailor and enhance your experience to your interests. You may set your browser to decline cookies. If you do so, you may not be able to fully experience certain interactive features of the Site.

We may also use third party analytics companies, such as Google Analytics, to analyze the usage of our Site for internal purposes. These analytics companies may use cookies and other tracking mechanisms to collect data about how you use the Site and provide us with aggregate information on such usage, which helps us improve the performance of the Site. Please review Google’s privacy policy to learn more about each company’s privacy practices.

Please also see Interest-Based Advertising.

Geolocation Information

The Site may collect information on your specific location to provide location-based services, such as assisting you in finding stores that carry our products or identifying special offers that may be of interest to you. In order for the Site to identify your location, you must enable this functionality through your device settings to allow the use of cell tower proximity, GPS, Wi-Fi or other similar technologies. You may opt-out of the continued collection and use of this information by adjusting the settings on your device. We have no control over your device’s settings to allow these technologies to collect and use geolocation data.

Information Collected From Other Sources

We may also collect similar or additional personal information about you from other sources, including public databases and data aggregators. This information may include purchase behavior, market research data or publicly observed data via online activities, such as blogs, social media or other user generated content sites. We may combine this information with other information we collect from you to customize and improve the relevancy of our online services to you.

How We Use and Share Your Personal Information

We use Shopify to power our online store. You can read more about how Shopify uses your personal information here:

We may use your personal information in accordance with this Privacy Policy, including, without limitation:

  • to provide you with support and respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;

  • to send you relevant administration information regarding the Site;

  • to create, maintain, customize, and secure your account with us, if applicable;

  • to supply you with newsletters, promotional emails about us and our partners, product information, event-related news and surveys and samples;

  • to communicate with you about our sweepstakes, contests, loyalty and rewards programs, coupons, rebates, premiums and other promotions which you have entered or joined or for which you have requested information, including for the purpose of notifying you if you win;

  • to identify your consumer review on the Site, if you provide your personal information for disclosure;

  • to process your requests, orders, transactions, purchases, payments, and prevent transactional fraud;

  • to conduct research and perform analysis in order to measure, maintain, protect, develop and improve our products and services;

  • to detect, investigate and prevent activities that may violate the law or our policies;

  • to respond to law enforcement requests and as required by applicable law, court order or governmental regulation;

  • for testing, research, analysis, and product development, including toe develop and improve the Site, products, and services’

  • to personalize your experiences on the Site and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through the Site, third party sites, and via email or text message (with your consent, where required by law);

  • to help maintain the safety, security, and integrity of the Site, products and services, databases, technology assets, and business; and

  • to otherwise maintain and optimize the online services the Site provide to you.

We may share your personal information among our brands, affiliates and subsidiaries. We also hire third parties to perform services on our behalf and may share your personal information with them. These third parties are obligated to keep your personal information confidential and only use it as necessary to perform such services. For example, we may share your personal information with our agencies to help us administer a sweepstakes or other promotion; deliver content, samples, products, gifts and prizes; or provide you with customer service. When you make a purchase on the Site, we may share your payment information with our online payment processor to fulfill your order.

We may also share your personal information when we believe it is necessary to comply with the law or a government request; to prevent damage or injury to us or others; or to protect our rights. For example, we reserve the right to and may disclose your personal information in response to requests from local, state or federal law enforcement officials; any judicial, administrative or similar proceeding or order, such as a subpoena; to investigate suspected fraud, harassment, physical threats or other violations of our Site policies or the rights of third parties; or to investigate any suspected misconduct.

We may also share your personal information in connection with a merger, acquisition, sale or reorganization or the potential thereof, including with our successors in business and purchasers of Site assets, or with our parent or affiliate companies for corporate reporting.

Interest-Based Advertising

We may allow third parties to use cookies and other online tracking tools to better understand your behavior and browsing activities, so that we can serve you targeted advertising (also referred to as “interest-based advertising”) while on the Site and display our ads to you when you visit other sites. These third parties may passively collect information with these tools so that content specific to your interests can be delivered to you online. To learn more about interest-based advertising, visit To manage your preferences or opt-out of interest-based advertising, please click here.

You can prevent your receipt of interest-based ads by deleting and declining cookies in your browser. Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt-out of certain mobile ads via their device settings.

Some browsers offer a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. The Site does not currently take actions to respond to Do Not Track signals because a uniform technological standard has not yet been developed. We may adopt a standard once one is created.

Social Media Services

The Site may provide you with the ability to register, log on to, “like” or otherwise interact with social media services, such as Facebook, Instagram, Twitter, Pinterest or YouTube. We do not control these social media services or your profiles on these services, and we do not establish privacy settings or rules for how your information on such services will be used. If you choose to log on to or submit information through any of these social media services, your information will be subject to the applicable social media service’s privacy policy. You are encouraged to read such policy to learn more about how the social media service will handle your information. By accessing any social media service, you will be assuming the risk that the information you provide on that service may be viewed and/or used by us or third parties for any purpose. You agree that we are not responsible for any acts or omissions by these social media service providers.

How We Protect Your Personal Information

The security of your personal information is important to us. We have undertaken commercially reasonable efforts to prevent unauthorized access to the visitor data we retain. However, due to the inherent open nature of the Internet, we cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. By using the Site, you accept all risks associated with any data transmission, including the risk that your information may be intercepted in transit and agree that we will not be liable for disclosures of your information due to errors in transmission or unauthorized acts of third parties.

Your Privacy Choices

If you would like to update your personal information or otherwise have general questions about your personal information, use the methods listed in the Contact Us section below. Please specify how you want to update your personal information.

Opting Out of Communications

To exercise your right to opt-out and stop receiving our promotional electronic newsletter(s):

  • Click the “unsubscribe” link in the footer of the message and follow the on-screen directions;

  • Visit; or

  • Utilize one of the methods in the Contact Us section below and make your opt-out request. Be sure to specify the electronic newsletter(s) you would like to stop receiving.

We will endeavor to accommodate your requests as soon as we can reasonably do so. Please note that we may still contact you for administrative or transactional purposes.

No Sales of Personal Information

We do not provide your personal information to third parties in ways that we consider to be a “sale” of such personal information under applicable privacy laws. 

California Residents

If you are a resident of California, you may have the following additional rights associated with our processing of your personal information: 

Right to Opt Out of Personal Information Sharing

You may have the right to opt out of our sharing of your personal information with third parties for purposes of interest-based advertising. To exercise this right, please contact us using one of the methods in the Contact Us section below or click on the link on the Site that says “Do Not Share My Personal Information.”

Access to Specific Personal Information and Data Portability Rights

You have the right to request that we disclose certain personal information to you about our collection and use of your personal information over the past 12 months.  Once we receive and confirm your verifiable consumer request, we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (also called a data portability request).
  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
  • sales, identifying the personal information categories that each category of recipient purchased;  and disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.  Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

  • Calling us at 1-800-257-8443
  • Visiting

Only you, a person registered with the California Secretary of State that you authorize to act on your behalf, or a person acting as power of attorney or conservator on your behalf, may make a verifiable consumer request related to your personal information.  You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period.  The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  Making a verifiable consumer request does not require you to create an account with us.  We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Response Timing and Format

We will assess the validity of your request under applicable law and endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.  Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt.  The response we provide will also explain the reasons we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Children’s Privacy Policy

We recognize the need to provide further privacy protections for children. While most of the Sites operated by CSC, including, are intended for the use of adults, certain Sites may be directed to children. This Children’s Privacy Policy describes our practices with respect to the online collection of personal information from children under the age of 13.

What We Collect From Children and How We Use It

We do not require children to share any personal information in order to participate on our child-directed Sites. Children can surf, view content, play games and enjoy many features of our child-directed Sites without providing any personal information. If a child wants to use a Site for special activities, like earning badges, we may ask the child to “join” the Site. A child can join the Site anonymously by providing us with a username and password. On our child-directed Sites with the ability to enter a user name, we advise children not to provide any personal information in their username.

On occasion, however, we may collect personal information, such as an email address, from children as part of an activity. For example:

  • Email address: We may collect a child’s email address via our child-directed Sites in order to respond to a one-time request from the child, such as if the child asks us a question. In this case, we delete the child’s email address from our system once we have responded, and we do not use the child’s email address for any other purpose.

  • Send-a-friend: In the case of send-a-friend card or email service via our child-directed Sites, we may collect the friend’s email address to send the card/email. We do not store the friend’s email address for any longer than reasonably necessary to send the card/email.

  • Contests or Sweepstakes: We may collect a child’s email address to enter the child in a sweepstakes or contest via our child-directed Sites, and then use this email address to notify the child that he or she has won or lost that sweepstakes or contest. For certain promotions, we may require that a child give us his/her parent’s email address so we can obtain more information from the parent for prize fulfillment purposes; to tell the parent whether the child has registered in a promotion; or to notify and obtain consent from the parent if we need to collect more than a child’s email address to enter the child in the promotion.

We will not collect other personal information from a child, such as a postal address or telephone number, without the consent of a parent or guardian. If parent or guardian consent is required, we will collect the email address of the parent or guardian so we can provide notice of our information practices and/or seek the consent of the parent or guardian. We will not condition a child’s participation in any online activity on the child’s disclosure of more personal information than is reasonably necessary to participate in and operate that activity.

We may also collect information using automated tools solely to support the Site’s internal operations, including maintaining, securing, and analyzing the functioning of the Site. For example, we may collect this information to recognize returning visitors, understand and monitor usage of the Site, customize content on the Site, and otherwise improve performance of the Site. We do not permit interest-based advertising on the Site directed to children.

Special Circumstances for Information Sharing and Platform Security

We may share a child’s personal information with third parties if we are required to do so by law or to the extent reasonably necessary to protect the security or integrity of the Site; take precautions against liability; or to respond to judicial process or requests from other governmental authorities. We also may share personal information collected from children with vendors that perform services for us. These services may include hosting the Site, providing other technical services to us, fulfilling requests, or administering promotions. Such vendors are obligated to protect the confidentiality of the personal information we share with them. We may also share personal information if CSC reorganizes or transfers ownership, including with those who may purchase our Site assets, or with other parts of the company for corporate reporting.

Parents’ Rights

Under the Children’s Online Privacy Protection Act (“COPPA”), parents have the right to review and have their child’s personal information deleted from our records. Parents also have the right to tell us to stop collecting or using their child’s personal information. To exercise these options, parents may email, call, or write to us via the information listed in the Contact Us section below. Please reference “COPPA Information Request.”

Other Important Information

Links to Other Sites

Our Sites may contain links to other sites, including to those of our affiliates or third party entities that may contain a different privacy statement. These sites may also refer you back to the Site. We recommend that you read the privacy statements of each site you visit to understand the site’s privacy practices. We are not responsible for the privacy practices of sites that do not link to this Privacy Policy.

Privacy Policy Modifications

We reserve the right to modify or replace this Privacy Policy at any time. Please check back periodically to ensure that you are aware of any such modifications. We will indicate below the date we last updated this Privacy Policy. Your continued use of this Site following the posting of any changes to this Privacy Policy means you accept such changes.

United States of America

The Site is maintained in and governed by the laws of the United States of America. By using this site, you authorize the export of your personal information to the United States and its storage and use as specified in this Privacy Policy.

Consent to Our Terms of Use and Privacy Policy

Your use of the Site is subject to our Terms of Use, which you agree to by using or accessing the Site. If you do not agree to these Terms, please refrain from using the Site and providing us with any personal information.

Contact Us

If you have any questions or concerns about this Privacy Policy or our collection or handling of your personal information, please contact us at:

Campbell Soup Company 
One Campbell Place Camden, NJ 08103-1799 
Attention: General Counsel, Legal Department.

You may also call us at 1-800-257-8443. Our phone lines are staffed from 9 a.m. – 7 p.m. Eastern Time, Monday through Friday. Please also feel free to email us anytime by visiting our Consumer Response Center.

Effective Date: This Privacy Policy is effective and was last updated on August 9, 2022.